Philips showed off some really impressive LCD TVs with their new Ambilight technology. Ambilight technology is an advanced lighting system that provides emotive environment lighting and enhanced picture quality to kick ass tv create a viewing experience with less eye strain. Watching television in the dark will strain your eyes, so Philips new low level Ambilight should to soften the contrast as well as soften the focus for the eyes. Ambilight technology was developed in partnership with Philips Research and Lighting divisions. Philips Research provided the technological insight and Lighting added the background requirements for lighting a home environment, as well as consumer insights. Ambilight technology is background lighting tht emanates from the back of the television onto the wall, but that isn't all. The user can adjust the light intensity and color to either red, green, blue or a combination thereof to fit the consumer's personal preference. In addition, consumers can select one of five preset lighting effects - one of which bases the lighting content on the screen content as represented by a percentage of red, green or blue active pixels (color intensity follows the on-screen content as well). When the television is in the off position, the lighting can be used to provide a unique ambience for the room. Ambilight technology sensors determine how much light is in the room and controls the TV light output accordingly - a dark room will trigger less light whereas a ...


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